92: Tucker Max talks on not shying away from challenge, and being prepared to ACTION….

Listen to the Episode Below

Tucker MaxTucker Max is the co-founder and CEO of “Book In A Box“, a company that has turned book writing and publishing into a service.
He’s the author of three New York Times Bestselling nonfiction books, which have sold a combined total of 3 million copies, and he was nominated to the Time Magazine 100 Most Influential List in 2009.
He has a BA from the University of Chicago in 1998, a JD from Duke Law School, and currently lives in Austin, Texas, with his wife and son.

How “Book in a Box” started…..

….a remarkably interesting story on DOING the things you do well, following your passion, being open to opportunity and learning….and then the business presents itself. Tucker’s story is well worth listening to – inspiring in its simplicity and lessons.
Tucker doesn’t shy away from a challenge, or from taking the next steps – and he attributes a lot of his success with “Box in a Box” to that thinking. No excuses.

Tucker moves on to talk on how to scale the business. That is a completely different skill set to building the business initially…..

And the challenges…..

Tucker feels like he has made so many more mistakes than had successes. And they have all built him and the business to the point where he is at now.  Tucker’s mistakes are usually emotional mistakes (rather than knowledge based mistakes) – he explains this further in this section of the interview, and the growth and learnings here are really valuable, and applicable to us all.

Tucker’s thinking on mentors

Tucker has not had a lot of “in person” mentors – he feels he had the opportunities, but blew them. Most of his life, his mentors have been books.  Tucker has been a huge reader his whole life, and has always been willing  to learn from the mistakes of people that have gone before him.

To shift his mood….

Tucker thinks about his wife and son….

Tucker’s tips for longevity in the self employment game

  1. Stacking skills on top of each other so that you can amplify what you are capable of.
  2. Manage your free cash flow. Reduce your personal burn.
  3. Always keep in mind that you MAKE your life, you don’t FIND your life. You have the life you make for yourself. Take an active role.

Business Books

Man’s Search for Meaning” by Viktor E. Frankl

The Trauma of Everyday Life” by Mark Epstein

Contact details

His website is the best place to get Tucker

Words of Wisdom

The more you make it about you, the harder your life is going to be. The more you make it about the people that matter to you, and doing the things that matter, the easier your life is going to be.

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